Igniting knowledge, illuminating data

The Light Data brings the most time-consuming steps of a quantitative study into one platform that runs in your browser — so you can spend your time on what matters most: understanding your data.

What we do

Between sketching a model and having a dataset that runs in SPSS, a quantitative study goes through many disconnected steps: finding scales, drafting the questionnaire, putting it on Google Forms, testing the form, cleaning and encoding the data — and only then the analysis. The Light Data builds a tool for each of those steps and links them into one seamless workflow.

1. 1

   Model design

   Draw constructs, paths and moderators, and read the full SmartPLS, SPSS and AMOS result tables on simulated data.

2. 2

   AI questionnaires

   Turn your model into a Likert questionnaire with demographic questions and suggested sources.

3. 3

   Automatic Google Form filling

   Test your form and enter valid data by ratio, from Excel or spread over days.

4. 4

   SPSS data encoding

   Name variables, code answers and export Excel with a codebook that opens straight in SPSS.

Who it’s for

• Undergraduates writing a thesis or a research report built on a quantitative model.
• Master’s and PhD students who need to try out model designs and prepare questionnaires and data for SmartPLS, SPSS and AMOS.
• Lecturers and supervisors who want to show how to read result tables on simulated data.
• Survey teams who need to test Google Forms and encode data quickly and correctly.

Our principles

• Transparent pricing: pay as you go with credits, at prices published on our Pricing page, charged only when a task succeeds.
• Honest about data: data from the model designer is always clearly labeled as simulated, for learning and for testing your design.
• Responsible use: the form filler is only for forms you own or are authorized to fill; we don’t help anyone impersonate survey respondents.
• Respect for personal data: we collect only what we need and never sell data — see our Privacy policy.

More than tools

When you want someone at your side, the team behind The Light Data gives free advice on how to process your data, runs the analysis in the real SmartPLS, SPSS and AMOS software and helps write up the analysis on request. Our articles (in Vietnamese) explain each statistic in the simplest possible terms.