Illuminate your data with The Light Data

From sketching your model and building an AI questionnaire to filling Google Forms in bulk and encoding data for SPSS — every step of a quantitative study on one platform, right in your browser.

Four tools, one seamless workflow

Who it’s for

Key features

How it works

  1. Design the model: Build the structural model, constructs, items and paths on the canvas.
  2. Build the questionnaire: Pass the model to the AI assistant to generate a survey questionnaire and download it as Word.
  3. Collect & fill forms: Put the questionnaire on Google Forms, test it and enter responses in bulk when needed.
  4. Encode & analyze: Prepare the data for SPSS, then run your SmartPLS / SPSS / AMOS analysis.

Frequently asked questions

What tools does The Light Data offer?
Four tools in one workflow: designing a research model and reading result tables on simulated data (SmartPLS/SPSS/AMOS), building Likert questionnaires with AI, filling Google Forms automatically from Excel, and encoding data for SPSS.
Can it fill Google Forms automatically from Excel?
Yes. The tool reads the form’s structure from its URL, lets you set answer ratios for choice questions and load Excel data for open-ended and Likert-scale questions, then you preview and submit in bulk with live progress tracking.
Is The Light Data free?
Model design, result tables and AI questionnaires are free. Submitting Google Form responses, downloading the full simulated dataset and exporting encoded files are paid in credits (1 credit = 1,000 VND), charged only when the task succeeds.
Do I need to install any software?
No. Every tool runs right in your browser — no need to install SmartPLS, SPSS or AMOS.
Is the simulated data real survey data?
No. The data the tool generates is simulated, for learning and illustrating models — it is not real survey data. Only fill Google Forms that you own or have permission to fill.